Our comprehensive approach includes:
We are building healthier families, stronger neighborhoods, thriving local businesses, and a more resilient city.
The Jackson Food Initiative invites government agencies, healthcare systems, investors, foundations, grocery operators, local businesses, farmers, educational institutions, faith-based organizations, and residents to work together in creating a healthier and more prosperous future for Jackson
Jackson Mississippi is a city of resilient neighborhoods, rich cultural heritage, and extraordinary potential. Yet for too many residents, access to fresh, healthy, and affordable food remains a daily challenge.
Large areas of the city are underserved by full-service grocery stores, forcing families to travel long distances or rely on convenience stores with limited healthy options.
The Jackson Food Initiative was created to change that.
Through Jackson's Food Infrastructure Strategy, we are making strategic investments that improve food access while strengthening neighborhoods, supporting local businesses, creating jobs, and attracting new private investment. Our goal is not simply to eliminate food deserts—it is to build healthier communities and a stronger local economy.
The Jackson Food Initiative is leveraging public-private-community partnerships to create one of the nation's most comprehensive food infrastructure systems. By combining grocery retail, neighborhood markets, urban agriculture, food distribution, workforce development, and community partnerships, we are building an ecosystem that serves residents today while creating lasting economic value for future generations.
Jackson has the opportunity to become a national model for how cities can use food infrastructure as a catalyst for community revitalization.
The Jackson Food Initiative is building the foundation for long-term community prosperity. Every investment is designed to create places where families can shop, businesses can grow, entrepreneurs can succeed, and neighborhoods can thrive.
Together, we are investing in Jackson's future—one neighborhood at a time.
150,000+ Residents Living in Jackson
Citywide Commitment to Eliminating Food Deserts
100% Access to Fresh, Healthy, and Affordable Food
Our long-term vision for every Jackson resident.
$100+ Million - Projected Public-Private-Philanthropic Investment
2,500+ Jobs Created Through Construction, Retail, Distribution, and Food Services
Millions of Dollars Annual Economic Activity Generated
Local First - Prioritizing Mississippi Farmers, Food Producers, and Small Businesses
Together, these investments form Jackson's Food Infrastructure Strategy—a coordinated approach to improving food access while creating healthier neighborhoods and stronger local economies.
JXN Foods is the flagship grocery brand of the Jackson Food Initiative, created to provide every neighborhood with convenient access to fresh, healthy, and affordable food.
More than a grocery store, JXN Foods is a community investment designed to strengthen neighborhoods, support local businesses, create jobs, and improve the quality of life for families across Jackson.
Every JXN Foods location is thoughtfully designed to reflect the needs of the community it serves while delivering an exceptional shopping experience centered on freshness, affordability, convenience, and customer service.
No two communities are exactly alike. JXN Foods is designed with flexible store formats that meet the unique needs of each neighborhood while maintaining the same commitment to quality, affordability, and customer service.
Whether serving a major commercial corridor, a residential neighborhood, or a mixed-use development, every JXN
Foods location shares one promise:
Fresh Food.
Friendly Service.
Strong Communities.
JXN Foods is committed to keeping more food dollars in Mississippi by partnering with:
Our goal is to build a grocery system that strengthens the entire local economy—from the farm to the family table.
Every JXN Foods location helps advance the mission of the Jackson Food Initiative by:
Together, these investments create lasting value for residents and help build a stronger, healthier Jackson.
At JXN Foods, "It's In The Bag!" is more than a tagline. It's a promise.
A promise that every customer can expect quality products, exceptional value, friendly service, and a grocery store that is invested in the success of their neighborhood.
The Jackson Food Initiative is built on the belief that lasting change happens when communities work together. Every partnership, every investment, every volunteer, every business, and every resident contributes to a stronger food system and a stronger city.
Whether you're shopping at JXN Foods, investing in neighborhood development, growing fresh produce, mentoring young people, or partnering on innovative solutions, you are helping build Jackson's future.
Together, we're building Jackson's Food Infrastructure Strategy—one partnership, one neighborhood, and one opportunity at a time.
What if every family in Jackson had convenient access to fresh, healthy, and affordable food close to home?
That question became the foundation of the Jackson Food Initiative.
For years, neighborhoods throughout Jackson have faced limited access to full-service grocery stores, creating challenges that extend far beyond food. Limited food ac
What if every family in Jackson had convenient access to fresh, healthy, and affordable food close to home?
That question became the foundation of the Jackson Food Initiative.
For years, neighborhoods throughout Jackson have faced limited access to full-service grocery stores, creating challenges that extend far beyond food. Limited food access affects public health, educational outcomes, economic opportunity, neighborhood investment, and overall quality of life.
The Jackson Food Initiative was created to help change that.
Rather than viewing grocery stores as isolated retail businesses, we believe food infrastructure should be treated as essential community infrastructure—just as important as housing, transportation, healthcare, and education. By combining strategic planning, public-private partnerships, community engagement, and innovative financing, the Initiative seeks to build a sustainable food ecosystem that serves every neighborhood in Jackson.
The Jackson Food Initiative was developed by The Ultimate Fan, TUF LLC, a Mississippi-based development company focused on creating transformational projects that strengthen communities through strategic partnerships, economic development, and long-term investment.
TUF specializes in bringing together public agencies, private investors, no
The Jackson Food Initiative was developed by The Ultimate Fan, TUF LLC, a Mississippi-based development company focused on creating transformational projects that strengthen communities through strategic partnerships, economic development, and long-term investment.
TUF specializes in bringing together public agencies, private investors, nonprofit organizations, healthcare providers, educational institutions, and community leaders to deliver projects that create measurable economic and social impact.
The company believes that successful development begins by listening to communities, building trust, and creating solutions that generate lasting value for residents.
The Jackson Food Initiative reflects that philosophy by addressing food access while simultaneously creating jobs, supporting local businesses, improving public health, and attracting investment into underserved neighborhoods.
The Jackson Food Initiative is led by Theodore R. Holloway III, Founder and Chief Executive Officer of The Ultimate Fan, TUF LLC.
With more than 25 years of experience in business development, real estate, sports, entertainment, finance, and public-private partnerships, Theodore has dedicated his career to developing projects that create l
The Jackson Food Initiative is led by Theodore R. Holloway III, Founder and Chief Executive Officer of The Ultimate Fan, TUF LLC.
With more than 25 years of experience in business development, real estate, sports, entertainment, finance, and public-private partnerships, Theodore has dedicated his career to developing projects that create lasting economic opportunities for communities.
His work is guided by a simple belief:
When communities have access to opportunity, they have the ability to transform their future.
That philosophy has shaped the Jackson Food Initiative into more than a grocery development program. It has become a long-term strategy for strengthening neighborhoods, improving public health, supporting entrepreneurship, and creating generational wealth through community investment.